While working on Rotring Organic, I came up with content ideas with an SME while taking learnings from the strategy.
As a part of my role, I would focus on the art-directional look of the post. This was done by putting a visual reference with an executional write-up into a concept deck.
Once the client has approved, I would then take the assets into post-production where I would use my design knowledge to create the post according to brand guidelines and social safe zones.
For Reels that are shot in the studio, I would create a Pre-Production deck, that I could follow while shooting in the studio. In this deck I would plan out props, background, lighting and type of shots.