Project 15

Apart we stand together/ April 2020

In the mist of lockdown being extended again, I created a video to remind people why we need to stay at home. With all advert being covid focused at the time, but they all seemed to be the same, the same advert with the same story telling us to stay two meter apart and wash our hands. Brands forgot what people connect with is emotions, and more importantly in that moment people needed a bit of hope that there was going to be light at the end of the tunnel. 

 

The advert looks at all the times we have stood together before from the war all the way through to laying flowers at Princess Diana’s funeral.