Project 11

CREATIVE DNA / 2019
D&AD ACADEMY
Creative dna .jpg

For the second part of my New Blood D&AD academy entry they asked me to do a mood board on what made up your creative DNA. For this a I tried to show my fun personality though along with what made me, well….me. I chose to make a clothing tag, and take photo with it showing what made me. It had ‘made in’ for where I was from. The creative elements ended up taking from what percentage clothes are made out of. I chose to do that for my creative DNA. The final part was the washing instructions where I used the symbols to show me and what I can use.