While I was at Osaka Labs I worked on a creative brief for an underwear called OKKO. They are a U.S brand with a minimalist feel as a part of their brand. They want the ADs to run primaliary on Instagram with the key city being LA, Miami, and New york.
Where we could narrow down the target audience to just these 3 cities allowed me to come up with creative ideas that would capture a more refined audience.
The main hero video ran from the third week in November through to the end of Jan. To keep up with the minimalist theme of the brand, the concept was to have a stop motion of the different colour of underwear along with other products they sell.
The retargeting campaign would be stop motion as well but with seasonal nods such as black friday, christmas and New years.