While working on Papermate Organic, I came
up with content ideas with an SME while
taking learnings from the strategy. 

As a part of my role, I would focus on the art-directional look of the post. This was done by putting a visual reference with an exceptional write-up into a concept deck. 

Once the client has approved, I would then
take the assets into post-production where
I would use my design knowledge to create
the post according to brand guidelines and
social safe zones. 

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