While working on Papermate Organic,
I came up with content ideas with an SME while taking learnings from the strategy.
As a part of my role I would focus on the art directional look of the post. This was done by putting a visual reference with an executional write up into a concepting deck.
Once client has approved, I would then take the assets into post production where I would use my design knowledge to create the post according to brand guidelines and social safe zones.